Statistics
| Unique monthly visitors
597,000 |
| Average page views
3.7 million |
| Average visits
1.81 million |
| E-newsletter
|
| E-newsletter subscribers
11,500 |
| Facebook likes
16,426 |
| Facebook followers
17,429 |
| Twitter followers
5,403 |
| Instagram followers
4,607 |
| Revenue
|
| Primary revenue source(s)
|
| Ad products
|
| Paywall
|
| Distribution
|
| Total personnel/contributor FTE
21 |
| Date of most recent publisher update
05/14/2019 |
|
Last Publisher Update
|
Noozhawk
California
Noozhawk
Noozhawk was founded in 2007 to fill a void for mainstream local news in Santa Barbara and Goleta. Now covering all of Santa Barbara County, it is the Central Coast’s fastest-growing news site. Revenue: Advertising, project and section sponsorships
Who is in charge?
William M. Macfadyen
Job title
Publisher
City
Santa Barbara
State
Calif.
Zip code
93102
Year launched
2007
Tax status
- LLC
Geographic scope
- Other
Other geographic focus
Santa Barbara County, with emphasis on Santa Barbara and Goleta
Population of coverage area
450,000
Scope of coverage
- General news or a number of topics that are not necessarily closely related to each other
Primary focus
- Current news and events
Topics of coverage
- Business in coverage area
- Crime & justice
- Government
- Planning & development
- Sports & recreation
Other content topics
N/A
Watchdog journalism?
- Yes, occasional
Facebook link
Site Twitter handle
Noozhawk
Effective engagement practice
Email
Revenue challenges
Difficulty in identifying and hiring capable, hungry sales representatives. Our community has a limited pool of qualified candidates.