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Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

40,000
Average visits

40%
E-newsletter

  • Yes
E-newsletter subscribers

4500
Revenue

  • $501,000 - $1 million
Primary revenue source(s)

  • Foundation grants
Ad products

  • Traditional Web display advertising sold directly by your organization
Other products

job board, print advertising
Last Publisher Update

  • 2016-03-04 00:57:09 UTC
The Philadelphia Public School Notebook
Pennsylvania
The Philadelphia Public School Notebook

The Notebook launched back in 1994 as a quarterly newspaper dedicated to covering Philadelphia schools. In recent years, it has developed a robust online presence while continuing to distribute 55,000 free copies of the print publication six times a year at local schools and libraries.

City

Philadelphia

State

PA

Zip code

19106

Year launched

2002

Tax status

  • Nonprofit 501c3

Geographic scope

  • Metro or large city

Scope of coverage

  • Provide niche news about one topic

Topics of coverage

  • Education & schools

Watchdog journalism?

  • Yes, it is the primary focus

Facebook link

https://www.facebook.com/PSNotebook

Site Twitter handle

@psnotebook

Effective engagement practice

The Notebook's Facebook page has 4,700 likes and is a major vehicle for sharing and discussing content. The Notebook's Facebook friends better reflect the diversity of our readership and of the Philadelphia schools than most of the other audience engagement strategies we use.