Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

230,126
Average page views

461,336
Average visits

225,000
E-newsletter

  • No
Facebook followers

15,955
Twitter followers

733
Revenue

  • $51,000 -$100,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Sponsored content or native advertising
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

2
Date of most recent publisher update

05/29/2019
Last Publisher Update

  • 2019-05-30 04:10:04 UTC
Magnolia Reporter
Arkansas
Magnolia Reporter

Magnolia Reporter was founded by Mike McNeill, a longtime journalist who previously served as managing editor of the local newspaper. The site features news, business, sports, education, obituaries and other features in and around  Columbia County, Arkansas. Revenue: Advertising.

Who is in charge?

Mike McNeill

Job title

Publisher-editor

City

Magnolia

State

AR

Zip code

71753

Year launched

2010

Tax status

  • LLC

Geographic scope

  • Small city or town

Other geographic focus

Columbia County and adjacent areas of South Arkansas

Population of coverage area

25,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Education & schools
  • Events in coverage area
  • Government

Watchdog journalism?

  • Yes, infrequently

Facebook link

Magnolia Reporter

Site Twitter handle

@Magnolia_Report

Effective engagement practice

We post magnoliareporter.com articles on the Magnolia Reporter page on Facebook, ranging from a few minutes to up to 24 hours after our initial website posting. Facebook is a highly effective means for drawing visitors to our website.

Revenue challenges

Having enough time to sell advertising and to set up more revenue streams. Getting potential advertisers to follow through on verbal or implied commitments.

In the news

No.