Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

34,366
Average page views

85,910
Average visits

60,366
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

640
Facebook likes

1,625
Facebook followers

1,701
Twitter followers

1,161
Instagram followers

223
You Tube

52
Revenue

  • Less than $50,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • National advertising
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Sponsored content or native advertising
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

5
Date of most recent publisher update

05/27/2019
Last Publisher Update

  • 2019-05-27 12:25:00 UTC
The Sanatoga Post
Pennsylvania
Limerick Post, Pottstown Post, Sanatoga Post

The Sanatoga Post is part of a group of local news sites operated by Joe Zlomek in western Montgomery County PA. Others in the group are The Limerick Post, The Pottstown Post, and The Schwenksville Post. Revenue: Advertising.

Who is in charge?

Joe Zlomek

Job title

Managing Editor and Owner

City

Sanatoga

State

PA

Zip code

19464-2236

Year launched

2008

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Small city or town

Population of coverage area

50,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Entertainment & arts
  • Government
  • Planning & development

Watchdog journalism?

  • No

Facebook link

https://www.facebook.com/ThePostPublications

Site Twitter handle

@jzlomek

Effective engagement practice

1) MailChimp subscriptions
2) Facebook
3) Remaining social media (in this order): YouTube, Vimeo, Twitter, Instagram

More than 90 percent of persistent readership is generated by subscribers, most of whom enroll into our MailChimp daily newsfeed. We average 25 new subscribers a month.

Revenue challenges

Retaining persistent readers, as opposed to one-time or occasional-time visitors