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Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

180,000 - 200,000
Average visits

25%
E-newsletter

  • Yes
E-newsletter subscribers

10,000
Revenue

  • $501,000 - $1 million
Primary revenue source(s)

  • None at this level
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Other(s)
Other products

Mobile-only ads
Last Publisher Update

  • 2016-04-18 15:12:13 UTC
VTDigger
Vermont
VTDigger

VTDigger is an online only, government watchdog reporting shop that is dedicated to daily coverage of Vermont politics, education, the environment, health care, business, energy, human services and state finances. Led by journalist Anne Galloway, it is a project of the nonprofit Vermont Journalism Trust. 

City

East Hardwick

State

VT

Zip code

05602

Year launched

2009

Tax status

  • Nonprofit 501c3

Geographic scope

  • State

Scope of coverage

  • Emphasize several topics but not cover all the news broadly

Topics of coverage

  • Education & schools
  • Environment
  • Government & politics

Watchdog journalism?

  • Yes, it is the primary focus

Facebook link

http://www.facebook.com/vtdigger

Site Twitter handle

@vtdigger

Effective engagement practice

Comments, social media

In the news

http://www.journalism.org/2014/07/10/who-covers-the-statehouse/

http://www.pewresearch.org/fact-tank/2013/10/30/5-indicators-of-nonprofit-news-sustainability/

http://www.poynter.org/how-tos/advice/230322/live-chat-1121-how-nonprofit-news-is-making-money/

http://cpijournalism.org/2014/01/06/cpij-monetization-series-anne-galloway-of-vtdigger-org-in-center-city-on-february-3rd/

http://news-biz.org/post/65689709104/corporate-sponsorships-fuel-revenue-growth-at

http://www.j-lab.org/workshops/category/speeches/the-death-and-re-birth-of-journalism/

http://www.netnewscheck.com/article/29907/vtdigger-thrives-with-state-politics-niche