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Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

60,000
Average page views

195,000
Average visits

115,000
E-newsletter

  • Yes, multiple newsletters
E-newsletter subscribers

average of 4,000 each
Facebook followers

6,850
Twitter followers

1,586
Revenue

  • $101,000 - $250,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Membership
Ad products

  • Traditional Web display advertising sold directly by your organization
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

9
Date of most recent publisher update

05/29/19
Last Publisher Update

  • 2019-05-29 13:18:22 UTC
The Berkshire Edge
Massachusetts
The Berkshire Edge

The Berkshire Edge covers local news with a geographic focus primarily on the Berkshires region of southwestern Massachusetts and contiguous counties in New York and Connecticut. Revenue: Advertising and membership

Who is in charge?

Marcie L. Setlow

Job title

Publisher

City

Great Barrington

State

MA

Zip code

01230

Year launched

2014

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

100,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Education & schools
  • Entertainment & arts
  • Environment
  • Government
  • Planning & development

Watchdog journalism?

  • Yes, occasional

Facebook link

www.facebook.com/theberkshireedge

Site Twitter handle

@berkedge

Effective engagement practice

We post links to every article on Facebook and Twitter. These are a major source of readers. We also use a daily email update. We also find that a large percentage of our readers now just come to our site without prompting.

Revenue challenges

We are free to read and want to remain so. We launched a voluntary "paid membership" campaign about 16 months ago. It is a big challenge to convert readers into paying members.

In the news

Not to our knowledge.