Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

8,000
Average page views

17,000
Average visits

8,000
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

390
Facebook likes

850
Facebook followers

850
Twitter followers

79
Instagram followers

0
You Tube

0
Revenue

  • Less than $50,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

3
Date of most recent publisher update

05/10/2019
Last Publisher Update

  • 2019-05-10 16:10:31 UTC
TAP into Hawthorne
New Jersey
TAP into Hawthorne

TAP into Hawthorne is an independently owned site that is part of the TAPinto franchise network of more than 80 local news outlets, mostly in New Jersey. Publishers pay annual franchise fees in return for business and tech support. Revenue: Advertising.

Who is in charge?

Pete Oneglia and John Van Vliet

Job title

Co-Franchisees

City

Hawthorne

State

NJ

Zip code

07506

Year launched

2017

Tax status

  • LLC

Geographic scope

  • Suburb

Population of coverage area

20,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Environment
  • Events in coverage area
  • Government

Watchdog journalism?

  • Yes, infrequently

Facebook link

www.facebook.com/tapintohawthorne

Site Twitter handle

@taphawthorne

Effective engagement practice

email and Facebook

Revenue challenges

The businesses in our town are often operated on shoe-string budgets, thus making advertising for many of them a luxury that they either can't afford or need to spend a lot of time thinking about.