Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

150,000
Average page views

300,000
Average visits

150,000
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

13,000
Facebook likes

13,000
Facebook followers

14,000
Twitter followers

1072
Instagram followers

11,300
You Tube

n/a
Revenue

  • $251,000 - $500,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services

Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

10
Date of most recent publisher update

05/29/2019
Last Publisher Update

  • 2019-05-29 13:11:09 UTC
Columbus Navigator
Ohio
Columbus Navigator

Columbus Navigator, launched in 2017 by James Arney, covers events, things to do, and real estate in Columbus, Ohio. Revenue: advertising.

Who is in charge?

James Arney

Job title

Publisher

City

Columbus

State

OH

Zip code

43206

Year launched

2017

Tax status

  • LLC

Geographic scope

  • Large city or Metro area

Population of coverage area

2.1 million

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Entertainment & arts
  • Events in coverage area
  • Food
  • Planning & development
  • Transportation

Watchdog journalism?

  • No

Facebook link

https://www.facebook.com/columbusnavigator/

Site Twitter handle

@cbusnavigator

Effective engagement practice

Daily (Mon-Sat) newsletter, goal of cultivating a loyal audience with traffic we can rely on and control vs traffic that is provided by 3rd parties such as FB and Google

Revenue challenges

Originally, it was difficult finding salespeople without being able to hand them an existing book of business. Now, it's educating market on sponsored content/native advertising and finding advertisers willing to advertise in a non-performance brand-building way (vs. lead gen tools like Google/FB).