Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

61,710
Average page views

174,319
E-newsletter

  • No
Facebook likes

10,300
Facebook followers

10,350
Twitter followers

485
Instagram followers

n/a
Revenue

  • Less than $50,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • Micro donations ($100 or less)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Sponsored content or native advertising
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

3
Date of most recent publisher update

06/08/2019
Last Publisher Update

  • 2019-06-08 05:21:48 UTC
The Perry News
ThePerryNews

The Perry News, founded by James Caufield, offers local news, including obituaries, crime and sports coverage. Revenue: advertising, donations.

Who is in charge?

James Caufield

Job title

Publisher, editor

City

Perry

State

Iowa

Zip code

50220

Year launched

2015

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Small city or town

Population of coverage area

10,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Events in coverage area
  • Government
  • Sports & recreation

Other content topics

environment

Watchdog journalism?

  • Yes, infrequently

Facebook link

https://www.facebook.com/theperrynews/

Site Twitter handle

https://twitter.com/theperrynews

Effective engagement practice

Story links on Facebook

Revenue challenges

Our location between local businesses too stingy to advertise at all and local businesses eager to further enrich Mark Zuckerberg while starving the news source right next door.

In the news

Des Moines metro television news stations sometimes use our scoops and give us credit. This has raised our profile. The local Gatehouse-owned weekly and non-locally owned radio station do all they can to ignore us, but we have the readers. The revenues not so much.